This campaign marked a Canadian carrier's first long-format Christmas ad. Wish You Were Here highlights how Rogers connects the loved ones during the holidays, proving that being apart doesn’t mean you can’t be present. Featuring Ed Sheeran’s "Photograph" and directed by Oscar-winning filmmaker Tom Hooper (The King's Speech, Les Misérables, The Danish Girl), the project stood out as one of the most memorable holiday ads in the Canadian market in 2024.