Agency: Publicis One Touch Global
Brand: BDF NIVEA - Global
Loving Touch was one of those projects, that it’s way bigger than advertising. We’ve created a prototype that mimics parents’ touch for premature babies inside the incubator. This is a project that, agency and client needed the courage, and a lot of alignment, to air it. An incredible journey of partnership between POT and BDF NIVEA Global teams, which ended up with a Silver at the LIA Awards and a Shortlist at Cannes.
Recognition: Eurobest 2022 - Gold - Innovation ///// ADC Germany 2023 - Gold - Innovation /////
ADC Germany 2023 - Shortlist - Product Design ///// Cannes Lions 2022 Shortlist - Health and Wellness ///// ADC Annual Awards 2023 - Bronze - Product Design - Prototype ///// ADC Annual Awards 2023 - Bronze - Product Design - Science/Medical ///// ADC Annual Awards 2023 - MERIT - Product Design - Innovation ///// The One Show 2023 - Finalist - Experiential & Immersive Physical Products ///// The One Show 2023 - Finalist - Innovation in IP & Product Design ///// Eurobest 2022 - Shortlist - Healthcare ///// London International Awards 2022 - Silver - Health & Wellness ///// Clio Health 2023 - Shortlist- Product Design ///// Clio Health 2023 - Shortlist - Innovation - Health ///// Epica 2022 - Bronze - Health & Beauty ///// Epica 2022 - 2 (x) Shortlist - Health & Beauty ///// New York Festivals 2022 - Finalist - Innovation ///// New York Festivals 2022 - Shortlist (3x) - Health
