During my time at Dm9DDB, one of the most iconic agencies in the Brazilian market, we’ve worked on the new Johnson & Johnson positioning in Brazil: “Health every day”. It was shooted in multiple days, with Brazilian celebrities (Giovanna Ewbank, Bruno Gagliasso, Marcio Garcia), a big negotiation for music usage rights (Famous brazilian song - Diariamente), which brought a greater complexity to this production. This film and the positioning was aired in in the Russia World Cup, which J&J was one of the broadcast sponsors.