Possibiland was lunched, while I was at FCB Brasil, as a new brand positioning for Club Social/TUC in Brazil. It was a platform that reached amazing results to both, client and agency. It helped the brand keep it’s #1 position in the cracker biscuit segment in the whole Brazilian market, which lead to a bronze trophy at the Effie Awards. Also, it became a global positioning for Club Social/TUC worldwide - Colombia, China, Netherland, Russia were some of the countries who lunched the campaign - , which increased the SOW of the FCB Brasil’s office, with a better negotiation and revenue for the agency. These are 3 different films we’ve produced there, for 3 different SKUs.