The NIVEA Rose Care campaign targeted a wide audience across multiple countries within the Emerging Markets, with the aim to boost and strengthen the franchise. We developed an extensive toolkit featuring over a thousand assets, including videos, digital content, influencer guidelines, photos, activations, etc., for different audiences and target groups. This material was designed for adaptation across key markets such as Brazil, Mexico, South Africa, Turkey, and countries in the MENA and LATAM regions, ensuring the campaign resonates locally while maintaining a consistent global message