Oreo is one of the most loved brands in the world. But in Brazil the brand already tried three launch attempts but it never worked well. During my time at FCB, we relaunched the brand in Brazil with a big integrated campaign, with different point of contacts and creative assets. To do this relaunch, we’ve had a lot of strategic planning, alignment calls with the global teams, and deep dive in the cookie world. We a come up with a big production, involving a Bob Marley’s music (big usage rights negotiation), kids, different locations, and so on. There was huge expectation from the brand and especially, from Brazilians consumers on social media. The campaign was a big success and it’s first year Oreo was already 3rd (sell out) in the brazilin cookie market, which finally lead to consolidation of the brand in the country.