During my time at Leo Burnett, I’ve worked closely to the BI team, to always bring relevant content to Samsung Social Media platforms. During one of our weekly sessions we’ve noticed a pattern from the consumers: People talking about how they most likely don’t fulfil their new years resolutions. So during the end of the year we dug deeper and found some interesting stories, and invited 3 different people, who posted their wish on Twitter, to keep their word before the year was over. The result is a web content series, which inspired other people to fulfil their promises and be ready for the next ones.